Simple 7-Step Facebook Marketing Plan That Gets Results

What Makes A Facebook Marketing Strategy Important?

Facebook is the most popular social media site by far, with two billion users each month.

However, if you want your company to stand out from the 50 million other businesses on Facebook, you'll need a great Facebook marketing plan!

Many small businesses' marketing plans are based on Facebook ads.

But in addition to your adverts, you also need to focus on the information on your page.

We're here to give you a 7-step Facebook marketing plan that will definitely make your company successful!

Facebook advertising technique

How To Build Your Facebook Marketing Strategy In 7 Easy Steps

Now that you have all the details you need to begin developing your Facebook marketing plan, let's go through each of the seven processes individually:

1.  Set Goals
2. Identify Your Target Market
3. Decide on a budrget
4. Create captivating content
5. Create similarly captivating adverts
6. Daily watch
7.  A/B Split Test.

1. Set Goals

Setting goals should be the first step in your Facebook marketing approach.

What outcomes are you hoping your Facebook marketing plan would produce?

Are you attempting to generate leads from your Facebook company page? Are you attempting to raise brand awareness, boost website traffic?

You can modify your Facebook marketing plan once you've established your goals.

There isn't a Facebook marketing plan that works for everyone. You can tailor your plan to your unique needs by setting goals.

So where do you even begin? Use the SMART technique when establishing goals for your marketing initiatives.

Setting marketing objectives that are precise, quantifiable, doable, pertinent, and timely.

For instance, you might set a target of gaining 1,000 followers in three months as opposed to mentioning that your goal is enhanced brand exposure.

This objective meets the criteria for SMART goals since it is time-bound, explicit, easily measurable, and reasonable.

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By the end of the month, you can aim to have 30 leads and a cost per conversion of under $10 if you want to boost leads and sales.

You may assess the effectiveness of your Facebook marketing plan by setting SMART goals.

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2. Identify Your Target Market

If you aren't connecting with the proper people, Facebook marketing is pointless. Choosing the appropriate target market is crucial for this reason.

Chances are, your target market uses Facebook, whether they are grandmas, gamers, or graphic artists.

Just know where to look for them.

Facebook advertising technique

So where do you even begin? In Facebook Ads Manager, you can begin creating an audience if you have a general understanding of who your target market is.

By selecting the "Audience" part shown below, you can create a unique audience.

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Next, choose "custom audience" from the dropdown list by clicking the blue "create audience" button on the left side of the screen.

Facebook Advertising will initially ask you how you want to establish your audience and provide you with a range of possibilities when you create a custom audience.

The decision you make will be influenced by the quantity of knowledge your target audience already has.

Facebook advertising technique

To upload a client file is the first choice on the list.

If you have a list of the names, contact details, and/or email addresses of prior clients.

This data can be used by Facebook to create what is known as a lookalike audience.

A lookalike audience is a group of Facebook users who are similar to your current clients or customers.

This can be a fantastic starting point that can subsequently be narrowed if the audience proves to be too big or you only want to target a particular demographic.

A few other custom audience options include focusing on website visitors.

individuals who have interacted with your Facebook or Instagram page in the past, among others.

If you already have a high level of interaction and want to convert your followers into buyers, these solutions are fantastic.

Or, if you receive a lot of traffic to your website and want to retarget visitors who dropped by but didn't buy anything.

Retargeting will be covered in more detail later.

You can build a custom audience from scratch if you don't already have one, as many businesses do.

To accomplish this, choose Saved Audience rather than Custom Audience from the same drop-down selection.

Now that the targeting data has been filled in, you may click "create audience" at the bottom of the window.

Once the audience has been saved, you can use it in subsequent ad sets and make any necessary adjustments.

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Pay special attention to the audience size meter in the top right-hand corner as you build your unique audience.

Your target audience should ideally be in the meter's green zone.

Both red and yellow suggest that your audience is either too narrow or too wide.

Facebook advertising technique

Although it may sound great to reach as many active users as you can, you should always limit your audience to the most qualified individuals.

This is especially true for neighborhood businesses that provide services specific to the neighborhood they serve.

Your Facebook advertising strategy may not necessarily be more successful if the pond is bigger.

In truth, it may make it more challenging to locate the ideal fish.

Putting analogies aside, if you feel like your audience is too wide, you can make it smaller. To do this, click the "Narrow Audience" button as seen in the image below.

Facebook advertising technique

2,000,000 people make up this sizable audience, as seen in the figure up top.

It encompasses Americans who run small businesses OR are curious about social media marketing.

Small company owners can be added to the new area once we click the "Narrow Audience" button to shift them from the first section.

Due to this, the only small business owners that are engaged in social media marketing make up the audience.

By doing this, the audience will be reduced to 65,000 persons.

Facebook advertising technique

On the other side, if your audience is too limited, you run the risk of just reaching the same people repeatedly with your adverts.

Facebook keeps track of both "reach" and "impressions," as you can see in the graph below.

While impressions represent the overall number of times your ads have been seen, reach represents the number of distinct users who have seen them.

if your reach is greater than their impressions (as they often are when your ads have been running for a while).

That indicates that some of your audience has viewed your advertisements more than once.

if your reach is much more than the amount of impressions.

It can be a hint that your audience is either too small or that you've reached their limits and need to find a new one or update your adverts.

Facebook advertising technique

What if you're unsure of your target market's makeup? Not to worry! Facebook also offers tools for that.

The Facebook Audience Insights feature is excellent for analyzing the demographics of the followers of your rivals.

This will provide you with a foundation from which to develop your own particular target market. Say, for illustration, that you run a pizza.

The "interests" portion of Audience Insights allows you to type in the names of well-known pizza joints.

...in order to find out who could like your restaurant.

You may utilize Facebook Audience Insights to generate your own custom audience if you have the necessary demographic data.

Facebook advertising technique

We spoke of "retargeting" before in this section.

Retargeting is the practice of directing a series of advertisements at website visitors who left without buying anything.

The audience for retargeting is typically smaller than other audiences.

but more successful because your brand is already well-known and has generated some attention from the entire audience.

This is referred to as a warm audience in marketing parlance.

Only 2% of internet customers, on average, make a purchase during their first visit to a website.

Retargeting is how you concentrate on converting the remaining 98% of browsers into paying customers!

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3. Decide on a budget

Planning your monthly budget is the following step in your Facebook marketing approach.

You have to spend money in order to earn money, as the saying goes. When it comes to your Facebook marketing approach, this has never been more true.

This social media site has a strong financial incentive.

As long as you are prepared to support your posts and advertisements with some cash.

Facebook can expose folks to your page who might not have otherwise known about it!

Facebook advertising technique

To choose which features to budget for, you should think back to the initial objectives you set.

Ads for page likes, conversion and/or lead generation, boosted posts, and content production are typically included in a Facebook marketing budget.

The Facebook advertising that increase your following are page like ads.

Unfortunately, compared to other platforms like Instagram and Twitter, organic growth on Facebook is a little more challenging.

You will need to invest some money if you want to increase your Facebook following.

It may seem as though follower growth is a vanity metric.

However, having a sizable fan base can help your business and, in the long run, may even result in higher revenues.

Imagine that you needed to bring your automobile in for repairs and discovered that one auto repair shop had 5,000 Facebook likes while the other just had 150.

Whom would you believe?

Yes, the one with the most supporters!

Gaining more followers raises brand awareness and reputability, giving your business a more reliable appearance to prospective customers.

You might expect to gain more followers if you invest more money in your page, such as through advertisements.

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You will employ lead advertisements to produce leads who can become customers, while conversion ads will be used to generate sales.

Since they will have a more immediate influence on your sales, these advertising may demand a higher amount of your money than page-like ads.

Facebook theoretically allows for the free creation of content.

But if you want to engage a marketing firm or an employee to write posts for your company, it will cost you money.

The content component of your budget is therefore optional but highly advised.

Even the best content is meaningless if no one sees it.

Unfortunately, because of the Facebook algorithm as it is now.

Since the organic reach of your posts has been steadily dwindling over time, only a very small portion of your followers will really see them.

Sometimes, less than 2% of your followers can be naturally attracted.

Here's where post-boosting comes into play. You can promote posts for a little portion of your money to obtain more views from your followers.

Posts can be promoted to audiences outside of your following.

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Now that you are aware of the components of your budget, how much money should you allocate to each area?

Since each company has unique objectives and resources, there is no simple solution to that query.

Assess your social media ROI after a month of testing to determine if your budget is adequate.

If so, you're moving in the correct direction. If it's bad, you might want to change something.

Here is a brief illustration of a small business owner's reasonable Facebook marketing budget:

Restaurant proprietor Tina. By posting five times a week and gaining 1,000 followers in six months, she hopes to build brand recognition for her business. Tina decides to hand off her Facebook marketing plan to a digital marketing firm because she lacks the time and expertise to do it herself. Her monthly spending cap is $900, of which $600 will go to the digital marketing firm she hired, $300 to page like advertisements, and $100 to boosted posts that will allow her followers to see more of her content.

4. Create captivating content

It's time to start creating material to post on your Facebook page now that you have your objectives, target market, and budget established.

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We advise creating content a month in advance and sticking to a consistent posting schedule, like five posts per week.

By doing so, you may maintain your posting regular, diversify the things you publish about, and prepare for any impending holidays or events.

Additionally, scheduling content in advance enables you to guarantee that you only post top-notch content at the most advantageous periods.

The last thing you want to do is post anything on the spur of the moment!

Many marketing firms have access to scheduling tools that let you plan out your content in advance.

...so you won't have to bother about manually submitting it.

Facebook enjoys content with images just as much as Google does!

Every single post you produce should have an image, infographic, video, or animated gif.

Facebook posts with photographs typically garner more than twice as much engagement as posts without images.

Users are also more likely to share the content of posts with videos, and posts with videos also get more natural engagement than posts with still images, so take use of this fact!

Keep in mind these straightforward suggestions while choosing photos and videos for your posts:

Images with faces in them naturally catch people's attention.

It's crucial to have clear, high-resolution photos!

Avoid using tacky stock images.

On Facebook, only 15% of videos are viewed with sound on. Make sure your video delivers the intended message even when the sound is off.

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It's time to concentrate on the prose now that you understand how to choose photos and videos.

The written language that you upload along with it should be brief, but not too brief.

People's attention spans are short, and they dislike reading long passages of material on Facebook.

One-sentence captions, on the other hand, can have trouble communicating the point you're attempting to make.

Three sentences should always be included in your copy: one to attract attention, one to enhance the content of your post, and finally a call to action.

Your call to action should nudge your audience to do an action, such watching a link, leaving a comment, tagging a friend, etc.

Here is an illustration of a post that adheres to the three-sentence rule:

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Emoticons are one underused copywriting technique. Using emoticons raises likes and comments by roughly 57 percent and 33 percent, respectively!

Naturally, you should use caution when using emoticons because they could appear odd or disingenuous in a serious post.

Did you also know that Facebook is now updating the aspect ratio of the adverts and content that display in the mobile News Feed?

Beginning on August 19, posts and advertisements in the mobile News Feed will have a 4:5 aspect ratio.

This indicates that it will be shorter than the existing version, which has a 2:3 aspect ratio.

Less text and a shorter photo or video will result from this modification.

Facebook claims that the new style only permits the use of three lines of text. After that, users will be given the option to click "See More."

Last but not least, try to vary the kinds of posts you publish.

We advise limiting your promotional posts to roughly one-third of your overall material.

Your followers can visit your website to discover more about your business.

Make different use of your content by positioning your company as a pioneer in the industry and promoting consumer engagement.

Asking questions in your content is a fantastic approach to accomplish this.

Asking for a response from your followers in the comments will encourage interaction with your account and with other followers.

Asking users to tag their friends or family in a post is another strategy to increase engagement.

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Running a contest or giveaway is one approach to boost engagement quickly, especially if you have new things to introduce.

If you have the ability to offer some goods or services for free.

Users might be encouraged to share or comment on a post about the giveaway or tag their friends in it.

This is a fantastic method for growing your following as well!

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In general, the more posts you make, the better. Not every post you make will be seen by every one of your followers.

However, as no one wants to constantly see updates from a brand, we advise posting on Facebook 3–10 times a week.

Maintaining a constant tone is our final piece of advice for creating the ideal Facebook content.

Do you desire wit in your brand? Heartfelt? serious and educational

Whatever path you choose, stick with it to give your Facebook material a unified look.

Having one person write all the copy is preferable to rotating between employees because it is more efficient.

5. Create similarly captivating adverts

Quality Facebook advertising may be produced using many of the same techniques as engaging Facebook content.

You should keep in mind the same advice when utilizing bright.

Face-filled, crystal-clear photos and films that can convey message without sound are preferred.

However, there are a few additional guidelines for photos in Facebook ads.

Facebook advertising technique

A Facebook conversion ad's image size is 1200 x 628 pixels, while a page like ad's image size is 1200 x 444.

Additionally, no more than 20% of the text in these photos may be text. Finding or making photos can be a little challenging as a result.

By working with a reputable marketing firm or graphic designer, you can be completely protected.

Facebook advertising technique

Facebook advertising technique

Your call to action will depend on your ad objective when it comes to ad copy.

We advise sticking to the same three-sentence format as possible while writing your blog postings.

The character restriction for Facebook page like advertising is quite small, thus this might not always be possible.

No matter what kind of advertisement you're making, keep in mind your target market and make sure the final sentence clearly states your call to action.

Examples include "shop now" for a conversion ad and "like our page for discounts and updates" for pages like ads.

and a message that reads, "Download our app for free today!"

Facebook advertising technique

Going back to step one of this Facebook marketing plan, your goals will determine the kind of advertising you run.

You will give page elements like adverts and promoted posts greater weight if you want to raise visibility and brand awareness.

You should concentrate on a lead generation or conversion campaign if you want to convert followers into clients.

Additionally, there are targeted campaigns to achieve goals like driving website traffic, increasing app downloads, and boosting event attendance.

Retargeting was already covered in the Audiences section.

Due to the fact that your audience is already familiar with your brand, writing text for retargeting advertisements is a little different.

It's a good idea to mention in your ad copy that you already know they are interested in a specific product.

A discount with a promo code is one more incentive you might provide.

A fantastic strategy to increase sales is to only give discounts to customers who have already shown some interest in your products.

...convert that receptive audience into paying clients!

6. Daily watch

As soon as your content are prepared and your adverts are made with an effective budget.

Monitoring your Facebook account will be the next phase of our Facebook marketing plan.

To reply to remarks or messages sent through Facebook Messenger, we advise keeping an eye on your account every day.

Additionally, confirm that all of your scheduled material posts correctly.

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There is no denying that consumers enjoy interacting with brands.

In fact, 71% of customers who have interacted positively with a brand on social media are inclined to suggest it to others!

If you have a low response rate to messages and comments on Facebook, users may be discouraged from engaging with your page.

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To acknowledge the commentator, you should answer to every comment in some way, even if it's just by clicking "Like."

Spam comments can be hidden alongside ones that are irate, nasty, or unpleasant. We don't usually advise hiding critical comments, though.

It is preferable to reply to such remarks and perhaps win over irate clients.

Or clarify any misunderstandings rather than just taking the comments off.

In this manner, others who might hold similar views can benefit from your comments.

Additionally, by ignoring the unhappy consumer, you don't run the risk of infuriating them any more.

If handled properly, furious customer comments on Facebook can prove to be fantastic customer service opportunities!

Always be sure to express your appreciation for any favorable remarks or reviews.

This can raise the possibility that someone will buy from you again or tell their friends about your business.

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The ability to swiftly detect problems is another advantage of regular monitoring. Typos occur.

Grammar mistakes might still occur even after using spell check and proofreading.

You can find errors before too many people see them by checking your posts after they have been published.

One final motivation to regularly check Facebook is to raise your response rate!

Facebook keeps track of how quickly you reply to messages and displays that information on your page.

If you have a low response rate, it could come out as unattractive to potential customers.

Make sure to respond as soon as you can to every message your business receives.

To prevent Facebook from registering a message as being ignored, click the "mark as spam" option when you get spam.

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7 A/B Split Test.

You must continue to optimize everything now that your Facebook marketing strategy is in place.

A/B split testing is essential for developing a successful Facebook marketing plan.

To determine which components of a plan work the best, examine minor changes of the approach.